Windows on the world

Bloc Hotels needed a scalable and differentiated brand positioning and identity to help them grow their capsule hotel concept at pace.

The new positioning redefined the expectations of short stay hotels, with a dynamic call to action created and structured in two parts: Sleep Well. Stay Positive. The second part of this equation enables adaptable targeted messaging, with the window device acting as your key to the inside and outside view of the compact but beautifully designed rooms. It’s a window into the culture and excitement of the city that the guests are there to experience, and a window into the brand experience guests should expect.