Giving everyone the skills for life

Barclays LifeSkills is a transformative programme that gives millions of people the skills, knowledge and confidence they need for success in their careers. Working across every aspect of LifeSkills, Start has honed and sharpened the experience to ensure it remains true to the original vision: to help users grow and develop, set goals and celebrate personal achievement.

To achieve this, Start became totally immersed in the needs and behaviours of the LifeSkills audience. It was these insights that enabled us to create a truly personalised user experience that is widely recognised as the gold standard of CSR initiatives.